Keywords are a must when ranking a website or blog in the SERPs, even boosting online sales. Identifying the right keywords is the key to perfectly targeting your potential customers and obtaining a high rank for your website or content.
How do Keywords Help Us to Boost Sales Online?
Keywords help boost online sales because they connect our business with potential customers who are actively searching for our products/services online.
1. Helps Search Engine Visibility
Search engine visibility refers to how easily users can find our website on any search engine, be it Bing, Google, Yahoo and others. Visibility is a measure of how well our web content is ranked in search results. For example, when one makes an internet search for say ‘best ad agencies in Kolkata’, your website is more likely to be ranked on top if that keyword is used effectively.
2. Attracts The Right Audience
The right keywords bring in an audience who is interested in purchasing our service or product. Keeping away random traffic, the right keywords usher in the potential target audience, the prospective buyers.
3. Assists in PPC
The basic foundation of an effective campaign like Google Ads is PPC (Pay-Per-Click). Using the right keywords can reduce the ad budget spend and increase the ROI by targeting users ready to purchase your product.
4. Help Devise the Perfect Content Strategy
Getting a sense of what people search for helps you create relevant content for the audience, which may range from blog posts to FAQS or landing pages.
5. Boosts SEO and Organic Traffic
Optimal use of keywords in page titles, meta descriptions, product listings and blog can help upscale your organic search ranking and lead to free, long-term traffic.
6. Assists Content Marketing & Copywriting
Keyword guidance helps us properly plan blog topics, website pages, and ad content that match audience questions and search behaviour.
10 Specifications for Keyword Research
1. Use high-intent transactional keywords while purchasing.
2. Match your keyword with your intent for targeted searching.
3. Use location-based keywords for optimum SEO targeting.
4. You can make use of long-tail keywords as they are more specific and affect rankings.
5. Keep your keyword list up-to-date, as keyword trends can change over time.
6. Make use of Google Trends to observe how the search volume for keywords has changed over time.
7. Prioritize your keywords by business value such that they bring the right traffic, not just high traffic.
8. Make on-page optimization by using keywords in the title tag, meta description, headings, etc.
9. Use seed keywords for broad, core terms.
10. Make keyword clusters so that you target multiple variations within a single piece of content.
Top Tools for Keyword Research
Google Keyword PlannerAhrefs/SEMrush
Google Search Console
Conclusion:
We cannot bring forth for you a definitive route for perfect keyword research, but we have tried to draw for you a sketchy route to start your SEO journey. Use your keywords as per your need, but you know how to fine-tune them as per your audience, search volume and keyword difficulty.