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Maka maka[‘friend’ in Hawaiian] a unique home decor – lifestyle store,’who’ endeavors to present eco-friendly home textiles along with eclectic furniture which seamlessly fits into any modern or traditional home decor. A unique collection of artisanal wonders handpicked from around the world is displayed here indulging  a special character to any home decor.

Brand promotion and campaign of Maka Maka has always been a special and challenging opportunity for Taxi. Starting from newspaper advertisement in t2 to in-theater at Priya, from outdoor campaigns to in-store branding. A comfortable and pleasant though intriguing journey so far.

maka maka koisk signage DESIGN2                       maka maka koisk signage DESIGN1

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BBC ranks kolkata’s taxi as the world’s best taxi

Published on : Monday, July 22, 2013

kolkata-taxiIn a recent show aired by BBC, where the world automobile industry came together, it was Kolkata’s good old Ambassador that was proclaimed as the best taxi on road. Top Gear’s executive director, Mr. Richard Hammond organized a world taxi shootout in which Ambassador emerged a winner, beating competitors from all over the globe. It may have been the modern Maruti Suzuki, Hyundai, Toyota or Honda, however, Hindustan Ambassador was adjudged as the best car on road.

The BBC was happy to announce the success of this age old automobile serving the tough Indian roads since 1948. In a competition to judge the most endurable and the most comfortable cab service of the world. “The winner was India’s virtually indestructible Hindustan Ambassador,” UK-based motor museum Beaulieu, where the ‘World of Top Gear’ featuring vehicles from some of the most ambitious challenges are also showcased, said in a statement.

This particular example proved just how enduring the Ambassador really is when it saw off rivals from Britain, America, Germany, South Africa, Mexico and Russia to be named the world’s best taxi, it added.

After decades of domineering presence on India’s roads before losing out to sleek and snazzy cars with better engines and features, the Ambassador is finally trying to find its feet in the crowded automobile market in India. By the end of this year, Hindustan Motors will launch a smaller version of the Ambassador with a host of new features and in a year’s time.

Uttam Bose, the new CEO of the C K Birla group’s flagship Hindustan Motors, said the boot space of the new variant will be reduced but not the cabin space. The length of the car will thus be shorter and since it will be less than 4 metres, it will attract lower excise duty and will thus be cheaper. However, it will not fall in the hatchback category.

Apart from this BBC booster, Hindustan Motors is also happy that it has started receiving orders for the Ambassador from Nigeria and Bangladesh. Exports to Nigeria have started and the first lot of Ambassadors is expected to be shipped to Bangladesh next month.